Nord Electric - Loneliness For Sale

A shoegaze supergroup delivering the decade’s most infectious hooks.

Nord Electric represents a trans-European collision of alternative rock royalty. The project brings together Mark Gardener, the "high priest of shoegaze" and iconic frontman of Ride, with Giulio Sangirardi of the long-running Italian shoegaze outfit Votiva Lux. Bolstered by the world-class percussion of drummer Neil Conti—whose legendary resume includes work with Prefab Sprout, David Bowie, and Mick Jagger—the trio bypasses experimental meandering in favor of undeniably catchy, songwriting-focused indie rock.

The Loneliness For Sale 12" is a masterclass in balancing atmospheric textures with melodic precision. While the band’s pedigree suggests a wash of feedback, Nord Electric instead focuses on "hooks we haven't heard in decades," blending the shimmering guitar landscapes of the Oxford scene with a sophisticated, rhythmic pop sensibility. Gardener’s signature emotive vocals are perfectly complemented by Sangirardi’s melodic arrangements and Conti’s steady, soulful pocket, creating a sound that feels both nostalgic and vital.

This 12" vinyl release captures the project’s lush production with the depth and warmth only an analog format can provide. From the driving title track to the more expansive B-sides, the record showcases a band that has mastered the art of the "earworm" while maintaining a refined, artistic edge. It is an essential addition for fans of the 90s shoegaze pioneers and anyone seeking high-caliber, guitar-driven pop.